Like millions of other websites, we use Google Analytics to helps us better understand who is visiting our website, how our users access our website and how to improve it.
Information provided to us by Google Analytics:
The information provided to us by Google Analytics is not personally identifiable and we do not see your IP address. But we do gain access to data like:
- the website you came from to get to our website;
- your visit duration and the pages that you visited within our website;
- your browser type, operating system and service provider; and
- your city and language setting.
This is not an exhaustive list, but to give you a better idea, we found this sample Google Analytics report for another website. Of course, Google adds to and updates its services from time to time, so this report may become outdated.
How we use the information:
The information from Google Analytics reports help us understand our visitors and how they engage with our website. We view the reports primarily to learn how users find our website (i.e., the last website visited before our website and search terms used), the raw number of visitors and how visitors browse within our website (i.e., pages visited within our website and time spent on each page). As noted above, the information we view does not include personally identifiable information and we do not see your IP address.
Learning more and opting out:
To learn more about Google Analytics, please visit their webpage.
You can also opt out of Google Analytics by installing this browser plugin.